Review of previous brand/product positioning, development of benefits ladder, design of value proposition with positioning statements for up to three different target segments. Package includes 60-minute call following review of materials to ensure strategic direction and discuss process, 60-minute call to review draft statements and 90-minute call to present final package.
NOTE: live (virtual) or in-person Value Proposition Design workshops are also available; see separate details.
Most recent strategic plan, positioning statement, brand mission or similar. If a new product launch, the product/portfolio plan and any competitive analysis.