Value Proposition Design - Complete

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John F.



Needs to confirm availability


Review of previous brand/product positioning, development of benefits ladder, target segment value chain design of value proposition with positioning statements for up to three different target segments, and messaging cascade . Package includes 60-minute call following review of materials to ensure strategic direction and discuss process, 60-minute call to review draft statements and 90-minute call to present final package. Also includes five hour-long coach/implementation sessions.
NOTE: live (virtual) or in-person Value Proposition Design workshops are also available; see separate details.

Getting started

Most recent strategic plan, positioning statement, brand mission or similar. If a new product launch, the product/portfolio plan and any competitive analysis.