Review of previous brand/product positioning, development of benefits ladder, target segment value chain design of value proposition with positioning statements for up to three different target segments, and messaging cascade . Package includes 60-minute call following review of materials to ensure strategic direction and discuss process, and 90-minute next-day presentation of final package. Also includes five hour-long coach/implementation sessions.
NOTE: In-person Value Proposition Design workshop subject to travel expenses; please inquire.
Most recent strategic plan, positioning statement, brand mission or similar. If a new product launch, the product/portfolio plan and any competitive analysis.